By stakeholder communication management we mean a professionally managed exchange with clients and investors, representatives of the press and activists, political decision-makers and non-governmental organisations, trade associations and trade unions.
The reputation and public perception of companies, federations and institutions depend more than ever on how stakeholders position themselves in their environment. Unsuccessful stakeholder management is the largest crisis accelerator. On the other hand, companies who do not shy away from exchanges with critical organisations are more innovative. Open dialogues and partnerships with stakeholders demonstrate corporate responsibility, a practical handling of criticism and a communicative corporate culture.
