As an agency for PR & public affairs located in the Berlin government district, specialised in the topics of economic affairs, environment & health, we support our clients in their media relations and lobby work.
Customers
Communication Infrastructure Project
One of our mandates for a South German energy group is to communicate a large infrastructure project to citizens and politicians. On the basis of a comprehensive stakeholder analysis, stakeholder management as well as the information material we create, we work with our client to ensure acceptance among the population and the support of local multipliers.
Communication concept “Sustainability” for the Deutsche Bahn
We created a comprehensive communication concept for the company’s diverse activities in the area of environmental protection. The key challenge was to develop innovative ideas on how to make the sustainability projects of the Deutsche Bahn, from noise mitigation to CO2-free stations, much more visible thus improving the reputation of the whole group.
The communication concept takes a 360-degree approach which includes concrete measures across all stakeholders and all communication formats (digital, analogous, cross-medial).
Political and PR Consultancy for the Consumer Goods Industry
We provide comprehensive communication consultancy with regard to political decision-makers and societal interest groups for a well-known company in the consumer goods industry which is based in Hamburg, Germany.
Moreover, we support the company in its media relations, in the development and implementation of new PR formats as well as in the operative media relations work on the level of the top and leading national and regional media.
Social Media B2B
We advise and help alimex, a leading company in the production of high-precision aluminium cast plates, to develop and maintain online communication channels for the B2B area (Facebook). Furthermore, we supervised the conceptual and technical relaunch of the website.
We continue to help the company place its themes in regional and national media as well as in the trade press (Rheinische Post, WELT, Deutsche Welle, Prozesswärme).
Launch Campaign: CO2-neutral Product
We supervised PR activities surrounding the launch of the first CO2-neutral fuel oil for the AVIA group, an association of middle-sized energy service providers. The press conference was flanked by executive board interviews in large German daily newspapers and comprehensive regional reporting in more than 60 communication media. This included reports in the FAZ (Frankfurter Allgemeine Zeitung) and the SWP(Südwest Presse).
Content on Complex Economic and Environmental Issues
We provide political interviews, reports on current legislative projects, interesting studies and new trends and developments for several industry magazines. We draw on our many years of expertise in complex economic and environmental issues, our location in the House of the Federal Press Conference in the middle of the government district of Berlin and our extensive network in politics and editorial offices.
Press Work for Energy Issues
We helped FNB Gas to address important stakeholders in politics and the media and flanked these measures by networking with multipliers in order to make politicians and the general public more aware of the performance capability of the gas infrastructure with regard to the security of supply as well as its significance and potential for the energy transition.
Our responsibilities include the continual monitoring of current developments in politics and society as well as (trade) press work, drafting political papers as well as the creation and support of political events.
Press Workshops – Rules of Conduct in a Crisis
We conduct, among other things, press workshops for a range of companies which are aimed at better preparing managing directors and plant managers for dealings with the media in the event of a crisis. The one-day training also includes, alongside technical issues surrounding press work, a TV coaching to prevent the reputation of the entire corporate brand from being damaged by ambiguous statements made during a crisis.
Digital Policy Letter for Companies
We conceived a digital policy letter for a large company in the energy sector which helped decision-makers in politics, media and economic affairs to be reached digitally. Content on relevant topics is developed and displayed regularly on the mobile devices of the target group.
Communication Support and Networking
We support VELUX the leading company for roof windows and ventilation concepts with 10,000 employees world-wide with the political and medial communication of a study on housing satisfaction. Alongside winning first-rate keynote speakers and guests from the areas of politics, federations and civil society, this includes moderation of the event and PR work.
Environmental Communication for Associations
We supervised communication surrounding the publication of the new ecological balance on behalf of the Fachverband Kartonverpackungen für flüssige Nahrungsmittel e.V. [Trade Association for Cardboard Packaging for Liquid Foodstuffs]. This study was drafted by the Institut für Energie- und Umweltforschung in Heidelberg (IFEU).
This study attested that in comparison with other packaging, beverage cartons have a favourable ecological balance. More than 320 communication media reported on the new study, including for example: WELT and Handelsblatt.
In addition, we supported the association with further communication projects. This included, for example, the creation of print materials or search engine optimised web texts.
“I met Ms Köttker two years ago. We have since cooperated closely with her and her team on our communication strategy and our social media. From the start, we were all impressed by her expertise, her formidable network and her extremely rapid reaction time with regard to urgent enquiries. Actually, the amount we managed to get done in a short period of time is almost record-breaking. But I also enjoy discussions with Ms Köttker beyond our project work.”
www.alimex.de
www.alimex.de
CEO, alimex GmbH
“The tips and advice based on the profound experience of Ms Köttker and her team are exceedingly viable and of great use. The large network which we could build upon as well as the high level of efficiency were especially valuable for us.”
www.avia.de
www.avia.de
Board of AVIA Mineralöl-AG
“I have known Ms Köttker for many years. She is not only a credible and professional discussion partner, but also possesses a level of political intuition which I have only seldom encountered in a consultant in the 20 years of my political career.”
Trilaterale Kommission
Trilaterale Kommission
Vice Chair of The Trilateral Commission
“Working with you was great! We achieved the optimum and you played a huge part in that!”
www.albagroup.de
www.albagroup.de
President of the DIHK and co-owner of the ALBA Group
“Ms Köttker stands for lobbying in the best sense of the word. You can rely on her word; her facts are well-founded, and she can assess political situations really well. In a nutshell: you listen to her!”
www.joachim-pfeiffer.info
www.joachim-pfeiffer.info
Spokesperson for Economic Affairs and Energy of the CDU-CSU faction in the German Bundestag.
“We have worked with Ms Köttker since 2008. I especially value the excellent media relations and the strategic, structured approach. The team stands out with its new ideas and ability to anticipate developments.”
www.interseroh.com
www.interseroh.com
CEO of the ALBA Group and Chair of the Administrative Board of the ALBA SE
“In just a few months, Ms Köttker and her team managed to define content, develop the necessary networks and develop a sustainable professional communication structure which did not previously exist in the branch association.”
Board of TRIMET Aluminium SE
“Ms Köttker’s network especially in the area of environmental policy is considerable, yes, almost unique. Moreover, with its inside knowledge, the agency provided decisive impulses for the creation of a new communication strategy on behalf of the association.”
www.bdsv.de
www.bdsv.de
Chief Managing Director of BDSV Bundesvereinigung Deutscher Stahlrecycling- und Entsorgungsunternehmen e. V.
“The Köttker Kommunikation team came to grips with our complex subject matter within a minimum of time and allowed the voice of our association to be heard by the media and politicians. In our collaboration, we value, above all, the strategic-structural approach as well as the reflection of our own processes which contributes to the continual development of our communication structures.”
www.fnb-gas.de
www.fnb-gas.de
Managing Director, Vereinigung der Fernleitungsnetzbetreiber Gas e. V.
Competence
Our USP:
A network in politics and top media built up over 20 years as well as our close contact to the most influential stakeholders.
Our Specialities:
We are the experts for economic and environmental topics. These include among others the areas: green economy, raw material economy, trade, energy, health and social affairs.
Communication of Infrastructure Projects
Stakeholder engagement for successful communication with interest groups
Public Affairs & Political Consultancy
Public affairs & political consultancy for an open exchange between business and politics
Environmental PR
Environmental PR as an instrument for environmental corporate communication
Change Management
Change management for successful structures and changed processes within a company
Media Training
Media training and press coaching for safe dealings with journalists and the media
Online Communication & Social Media
Online communication & social media for a successful internet presence
Public Relations & Reputation Management
Public relations & corporate communication as key to economic success
The Method
A digital concept for public affairs and PR. The concepts our agency works with …
How our Clients Benefit::
We ensure that a message gets through – in the media and in the political arena.
We know how to manage media crises in order to get back out of the headlines. And we correct one-sided, prejudiced depictions.
Staff & Contact
Verena Köttker
The Owner“The only way to motivate people is with communication.“
Thanks to personal experience accumulated over 25 years, Verena Köttker, owner of the agency, knows both the media business in all its formats as well as the demands placed by companies on political and communication work.
As chief representative of a large internationally operating family business in the environmental sector from 2008, Köttker managed the areas of policy, communication, corporate marketing & investor relations. Prior to that, she worked as a political correspondent in the capital city of Berlin (chief reporter for BILD, parliamentary correspondent for FOCUS) from 1998.
During her schooling and apprenticeship, Köttker worked as a freelance journalist for a range of TV and radio stations and print media, including Welt, Welt am Sonntag, WDR 5, RTL “West Life”, SAT 1-Landesstudio NRW, Ruhr-Nachrichten, the radio stations, Dortmund 91.2, and Ruhrwelle Bochum.
Verena Köttker holds lectures on the topic of public relations in the political sphere:
https://www.depak.de/services/termine/tagung-ceo-kommunikation-am-6-dezember-verena-koettker-gewinnen-gummistiefel
Trade articles written by Verena Köttker have been published in the magazine, Pressesprecher:
https://www.pressesprecher.com/autor/verena-koettker
Interviews & statements by Verena Köttker can be found here:
http://www.deutschlandfunkkultur.de/politikberaterin-verena-koettker-die-cdu-ist-inzwischen-wie.1008.de.html?dram:article_id=410245
https://www.youtube.com/watch?v=tCfYVE0VPdY#action=share (ab Minute 1:07)
https://soundcloud.com/stef-hasl/deutschlandfunk-nova-inszenierungen-politiker
Tilo Seidel
The DesignerSince 20 years Tilo Seidel designs print- and webmedia that generate atten...
Sebastian Müller
The Web-ExpertOn the edge Between online-publishing, content-management and web design S...
Köttker Kommunikation & Consulting
Office Berlin
Haus der Bundespressekonferenz //1304
Schiffbauerdamm 40
10117 Berlin
Telephone: +49 30 80 494 222
Telefax: +49 30 80 494 223
Köttker Kommunikation & Consulting
Office Frankfurt / Dreieich
Römerweg 10a
63303 Dreieich
Telephone: +49 30 80 494 222
Telefax: +49 30 80 494 223
